The decision to organise the NPP and Bawumia media encounter was a disservice to Dr. Bawumia. He appeared lost on several occasions, seemed confused, and clearly did not appreciate the questions being posed to him. Dr. Bawumia frequently avoided answering direct questions, thereby breaking a fundamental rule of effective communication. Instead of providing clear responses, he resorted to long-winded answers and attempted to shift the focus by dragging his opponent, John Dramani Mahama, into the discussion, which ultimately did not resonate.
Dr. Bawumia’s jittery demeanor highlighted his discomfort and lack of preparedness when it came to addressing critical issues facing Ghana or the challenges that his administration, led by President Akufo Addo, has caused. Bawumia has thrived in lighthearted debates and banter, which perhaps explains why he attempted to create such an environment during this important encounter, rather than focusing on demonstrating his experience, academic background, and wisdom.
Both the NPP and Dr. Bawumia demonstrated a lack of substance, confirming what many of us have believed: they have run out of ideas. Unfortunately, it appears they have not only run out of ideas but have also reached the end of the road. The use of humor to win over the audience fell flat this time, reminding me of the movie *Lost In Translation*. It was evident that Dr. Bawumia was uncomfortable and regretting his position that night. His body language and posture scored him no points either but in the rules of effective communication, this constitutes 75% for tour audience to take away. Adding to the unfortunate scene, his chosen running mate, Matthew Opoku Prempeh, also known as NAPO, seemed so disinterested that he appeared to take a nap during this critical media engagement. This behavior signals that the NPP has essentially given up.
As it stands, Dr. Bawumia’s future looks bleak. His actions and the actions of his team have only served to deepen the hole they have dug for themselves. There appears to be no way back. If Dr. Bawumia struggles to handle straightforward challenges, how can he be expected to manage more complex ones? This raises serious questions about his capability to lead Ghana.
Anyone who still believes in Dr. Bawumia at this point would be surprising. It’s time for Ghana and Dr. Bawumia to part ways. The poorly executed policies, manipulated figures, excessive borrowing, lack of leadership, and the dismissive “Y3n tie obiaa” attitude have finally caught up with them. The NPP and Dr. Bawumia have dug their own graves, and now they must face the consequences.
Author: Fiifi Asante Mparey
NDC UK /Ireland Deputy Communications Officer.
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